Online Reviews Matter More Than Ever, New Study Finds

A study released this week reports that online reviews play a critical role in consumers’ perceptions of local businesses.

According to the Local Consumer Review Survey, more consumers are using the Internet to find local businesses and over a quarter of consumers regularly read online reviews when evaluating local businesses.

But to those of us at GDON, here’s what stood out most about the findings:

“Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.”

In other words, the perceived legitimacy of online reviews is also on the rise.

Read the article at Search Engine Land.

 

Tags: online reviews of dentists

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